CHOOSE YOUR HERO
Since 2022, supplying generative video to commercial and music video productions — previs, VFX, full generative sequences. Not prompt engineering. Production craft with new tools. The gap between what AI can do and what clients actually need is exactly where I work.
Commercial Previs
CHATGPT
Previz for the OpenAI Super Bowl spot. Generative storyboards close enough to final that the agency stopped drawing on napkins.
CHASE SAPPHIRE RESERVE
AI previs for Chase's premium campaign. Concept frames for a brand with zero tolerance for anything that looks 'generated'.
AI VFX
KETTAMA
Full generative music video. iPhone reference fed through diffusion models until reality came unstuck. Released on Island Records, featured in Creative Review.
HEADS OF STATE
AI environments for a treatment that outgrew its budget. Each scene defined in 3D, then textured and lit with generative tools until the director found the vibe.
KLARK KENT
Generative VFX for a music video where the budget said no but the treatment said please. AI filled in what the shoot couldn't provide.
FAT WHITE FAMILY
Neural video meets rock and roll. Generative material cut into something the band's chaotic energy deserved.
Evangelising
MEDIORITE OFFICE
AI for Creative People — a talk for Mediorite's team. Practical tools, honest principles, zero hype. Humans and computers have different superpowers.
MEDIORITE SCREENING ROOM
Screening and discussion of generative video work for creative professionals. What's actually possible now, not what the press release promised.
RECRAFT
Collaborating with Recraft on their V3 image model. Testing, feeding back, pushing the tools closer to what working creatives actually need.
Commerce
RIGHTMOVE
Branded content for the UK's biggest property portal. Fast turnaround, clean delivery, property that doesn't sell itself.
ALTOS
Craft beer brand video. Warm, textured, slightly irreverent — matching a brand that refuses to take itself too seriously.
BALLANTINES
Whisky brand content. The brief said premium but not stuffy. The edit delivered.
VERIZON
US telecoms brand content. International turnaround, tight platform specs, no room for drift.
IWG
Global workspace brand content. Making flexible office space look like a creative decision, not a compromise.
SAMSUNG
Multiple campaigns across Samsung's product range. Fast, clean, technically precise. The kind of work that funds the weird stuff.
Culture
MUSIC VIDEOS
Hundreds across two decades. Indie bedroom shoots to label-backed productions. The common thread: editing that serves the song.
CHRISTIES
Auction house content. Old masters need modern cuts. Respectful pace with enough contemporary rhythm to keep scrollers watching.
NATGEO
Natural history content. Letting extraordinary footage breathe while finding the narrative. Patience is the edit.
JACOB COLLIER
Multi-instrumentalist, multi-Grammy winner, multi-camera challenge. Cutting performance footage for an artist who exists in several time signatures simultaneously.
SOMHOUSE UGYS
Live sessions for Somerset House's Underground Young Gunz series. Raw performances, minimal interference, maximum energy.
MARIBOU STATE
Electronic duo's visual content. Translating atmospheric production into atmospheric editing. Texture over pace.
Corporate
TIFFANY & CO.
Luxury brand content. Every cut considered, every transition earned. The kind of editing where what you don't do matters more than what you do.
PLUM GUIDE
Travel and property content for the home rental platform. Making architecture feel like storytelling.
THREADS
Social content. Short-form, high-energy, platform-native. The edit rhythm of a timeline, not a TV schedule.
LAWYERS CONFERENCE
Legal sector events. Making conferences look less like conferences. It's possible. Barely.
Big Screens
WEST HAM UNITED
Three seasons of pre-match visual experiences for London Stadium. Every screen in the building, 60,000 people, one shared moment before kick-off.
COMET
Concert film with The Comet Is Coming. Four cameras, one take, maximum chaos beautifully contained.
APOPHENIA
Feature-length live generative visual experience. Notch, TouchDesigner, Stream Diffusion — real-time neural video for a live audience.
GREENPEACE
Campaign film for Greenpeace. Directing with purpose — making an audience feel what data alone can't convey.
Multicam
SWEDISH HOUSE MAFIA
Four-hour livestream for the trio's underground return, post-Coachella. Back to club roots. Live-directed multicam, no safety net.
PUBLICIS GROUPE
Remote pitch presentations for one of the world's largest agency groups. High-stakes, live-switched, orchestrated to the second.
DUNGEONS & DRAGONS
Live-streamed D&D sessions with four cameras on chaos. Directing improv where the script is a dice roll.
VANISHING TWIN
Studio session shot during lockdown with iPhones on selfie sticks. Creative constraints embraced until limitation looked intentional.
KEMET SOMHOUSE
Live multicam at Somerset House. Four handheld operators, director backstage, cutting live — the way music should be filmed.
ATOMICO
Corporate event coverage for the VC firm. Making tech investment gatherings feel like they have a pulse.
Music Videos
GOGO PENGUIN
Long-term visual partnership with the jazz-electronica trio. Multiple videos, each one a different world built from the same trust.
ALABASTER DEPLUME
Collaborating with a musician who defies categorisation. Videos that match the honesty — no concept bigger than the performance.
SHABAKA
Concert films and promos across Shabaka Hutchings' many incarnations. Sons of Kemet, The Comet Is Coming, and beyond.
BETH ORTON
Visual work for the folk-electronic pioneer. Quiet craft for music that doesn't shout.
ALEWYA
Music video direction for the East London artist. Bold colour, bold movement, bold edit.
PRIMUS
Yes, that Primus. Some projects you say yes to before the brief is finished.
Weirdo
HEAD HOT ROAD SHOW
A travelling screening of the most unhinged video work. Part variety show, part art installation, part mistake.
WHY AM I HERE?
Philosophical short. A video editor asks the only question that matters. No answers provided.
DEAR DANALOGUE
Video letter to a bandmate. Personal, lo-fi, more honest than it needed to be.
SBFC
Super Best Friends Club — long-term visual collaborator. Music videos, live visuals, the lot. Art by committee, and somehow it works.
BLIND SALAD
Short-form absurdism. The kind of thing you make because the idea won't leave you alone.
DOM CUMMINGS
Yes, that one. Political satire in video form. Made quickly, shared widely, regretted never.